Thanks to action from President Obama and tireless grassroots efforts, Point Arena-Stornetta became a part of the California Coastal National Monument on March 11, 2014. The effects of its designation have been apparent in the Point Arena Lighthouse admission rates; from 2013 to 2014, admission rates rose from roughly 20,000 to 28,000, a 42% increase. This number rose again in 2015 to around 33,000, marking a 17% rise in admissions from the previous years. Since it's designation, Admission at the Point Arena Lighthouse rose to its second record number in the same number of years.
Light house admission isn't the only thing on the rise; local businesses have felt the benefit of the designation as well. Local eateries have seen an increase in foot traffic, and when speaking to patrons, several came to the area specifically to see and hike the National Monument Lands. The library has also noticed an increase in tourist traffic using the internet. This boom has encouraged several new businesses to open on Main Street; even a long vacant hotel has been purchased and is currently being renovated in the Point Arena area.
Perhaps most importantly, the National Monument has been a source of pride for the community and a point of unification. The area has also picked up national acclaim, landing the #3 spot on the New York Times "52 Places to Go in 2014" and a feature in the Boston Globe. From Mendocino County to the East Coast, everyone seems to be hearing about the Point Arena-Stornetta Public Lands. This success would not have been possible without the support and action of the community. The future will no doubt continue to exhibit the benefits of the Point Arena-Stornetta National Monument.
But the battle for conservation in other areas of California continues!
"Since it's designation, Admission at the Point Arena Lighthouse rose to its second record number in the same number of years."
35%: the percent increase in business one local restaurant has seen
4 to 40: increase in number of participants in the Point Arena Merchants Association
59%: Percent increase in Point Arena Lighthouse admissions from 2013 to 2015
6,000: the number of jobs supported by tourism in 2015, a 4.2% increase from the previous year
374.8 Million: the amount spent on travel to Mendocino County in 2015, a 7.2% increase since 2012
Help protect other parts of the California Coast!
Point Arena is a wonderful example of the economic and cultural benefits that a National Monument can bring, and we want to help other areas receive the benefits of Public Lands!
To learn about the other proposed designation areas, go Here.
To sign the petition in support of the California Coastal National Monument expansion act, go Here.